Reuben's 15 second Alfa commercial is to air on TV and/or online in November and/or December during football games. Alfa picked 4 artist: Metal Art, Potter, Wood, and Glass artists from Alabama. They spent 4-6 hours with Reuben at his studio. One crew covered with black tarp parts of Reuben's studio that they did not want to see in the background. Another crew brought wardrobe for Reuben and did his makeup. There was a lighting crew and sound crew, a director, and photographer with very large camera. While they were setting up Reuben's studio, he sat with the TV monitoring people and Alfa people in an air conditioned tent. The close up of Reuben's face, to make him look like he was sweating while welding, they sprayed his face with water. He hammered the metal many many times to get the right motion and sound. They spent over an hour filming Reuben to get the best sound, best view, best motions, etc. until they were satisfied that they had what they wanted. What an awesome experience for Reuben.